India LED lighting industry overview
Indian LED lighting industry to grow at a CAGR of 60% from 2012 to 2017. The key drivers are as follows:
• Lower Cost of Ownership
• Favourable Government Initiatives
• Increased Availability
• Rising Consumer Awareness
• Emerging Middle Class Population
LED Bulbs: Price Vs. Demand
Over the period of last five years, backed by increased government’s initiatives, since last three years, LED bulbs prices has been significantly reduced which has fueled the demand for energy efficient LED lighting solutions.
Regional Overview
Fastest Anticipated Growth: North
•Two of the leading five states with highest number of LED street lights belongs to the region
•Increasing projects in Transportation sector including railways, metro rail, etc.
Dominating Region: South
•Booming Construction and Real-Estate sector.
•Relatively High Awareness towards energy efficiency
•Andhra Pradesh hosted country’s first rural LED street lighting project
Global overview
TAILWINDS & HEADWINDS
CONSUMER BUYING BEHAVIOUR
LED Bulbs Vs. Other Product usage pattern (N=200)
LED Bulbs Adoption : Residential Vs. Commercial Vs. Industrial
DEMAND PERCEPTION
LED Bulbs Replacement : Traditional Vs. New Technological Product
Factor Influencing Purchase Decision – By Rating (N=110)
PRODUCT OF TOMORROW: LED BULBS
LED & INNOVATIONS
INNOVATIONS IN BRIEF